All-in-one platform for building smart links with a multi-step referral protocol based on smart contracts
Copy the attribution text below and include it in a bibliography or image caption, or on a physical
Raise funds for any charity or cause using a 2key donation Smart Contract and automatically reward supporters for bringing in more donors.
Pre-sell access to your video session and automatically process payments
Our initiative for the pioneers of the decentralized web to be 2key early adopters in its future solutions
2key network is a decentralized referral network that helps people, businesses and organizations reach their ideal customers and spark action. It works by giving people the opportunity to directly exchange actionable links with campaigns for products, services or events that they recommend. When a campaign they shared generates results, the link automatically goes back and rewards every person who shared it. Letting referrers share the success of the campaigns they share is a proven way of generating organic online virality. And because the rewards to referrers are only distributed AFTER the campaign generates results, creating a campaign is risk-free, making it the perfect tool for small businesses and solopreneurs to grow their business.
Joining 2key network is simple. Your 2key user account will be based on your e-mail, so that you can easily create it with your Google or Facebook account, or even Civic account if you’re an early adopter. Or, you can simply enter your email address and choose a password.
The technology behind 2key network is entirely new. For you, this means a new type of solution that offers features that simply don’t exist in any other solution:- Track and reward full referral-chains, not just an individual referrer. 2key network is based on multi-step tracking technology, which can track entire chains of referrers. People can continue to share a campaign link until it reaches a result, and as a campaigner, you’ll know about each one of them. This means better campaign optimization and better results.- Build greater customer loyalty - 2key network is a people-based network. This means that instead of paying a large centralized platform to display your campaign, with 2key network you’re giving back to the actual people who support and share your campaign. - Only pay for results AFTER you’ve achieved them - With 2key, you don’t risk your budget on campaigns or ‘influencers’ that don’t generate the results you want. You only pay after your campaign generates results. - You don’t have to be a tech wiz to build a campaign in minutes with 2key network anyone can set up a campaign in minutes. We’ve worked hard to make your life easy so that building your campaign is easy and accessible for anyone. - Join a movement a more open and democratic web - 2key network is decentralized and democratic, we’re leveling the playing field. So that anyone can create successful campaigns and reach the right people without having to spend enormous budgets.
2key is dedicated to staying at the forefront of web 3.0 and helping to move forward the decentralization movement. So when we tested the different blockchains for building the 2key network, we were naturally drawn to the Ethereum network its amazing community of builders, innovators and revolutionaries. We’re proud to be part of the second largest blockchain in the world, but at the same time, we’re also working hard to give the 2key network the ability to support as many cryptographic tokens as possible. Our vision is that participants on the network will be able the token of their choice on the network, exchanging them in real time through atomic swaps.
The term Dapp comes from combining the two words - Decentralized Application. Dapps run on top of decentralized public blockchain like Ethereum, but that’s not all. These apps are engineered so that their own code will govern them by itself after they’re launched. That’s what makes them decentralized, there’s no one point of control, its peer controlled - through the code. And if that’s not enough, Dapps are also usually based on open-source for some or all of their code, providing transparency to the community. 2key network is also a Dapp, it’s based on a system of smart contracts on the Ethereum network, that governs its behavior and is decentralized and mostly open-source.
No, 2key network is a web app (like Google search, for example) so you don’t need to download anything to use it. Part of 2key’s revolution is creating a solution that’s simple and accessible, so we’re not forcing you to install any code or software to use the 2key network. But we are working on improving user experience by building a native app that you’ll be able to download if you choose.
2key network combines a smart-contract infrastructure based on Ethereum with original 2key technologies, including: - 2key protocol- A unique protocol that acts as a bridge between web-browsers and the Ethereum blockchain. The 2key protocol makes smart contracts accessible to everyone so that even non-techies can easily enjoy the advantages of smart contracts through their regular browsers.- Multi-Step Tracking - To create an online ‘buzz’ for your campaign, you’ll need more than one referrer. Yet current solutions can only track the last referrer of any campaign. That’s simply not enough. Thanks to 2key’s multi-step tracking, you track every person who influenced your audience and rewards each of them. So you can incentivize a real ‘buzz’ and optimize your campaigns in a new way.- 2key smart links - 2key smart-links are regular HTTP web-links that have been embedded with the 2key protocol. This allows 2key’s smart-links to act just like smart contracts, but they’re much easier to use. Each campaign has its own unique link and can carry itself out automatically by the code.- Multi-party state networks - 2key network is decentralized network, working on the Ethereum blockchain. To make it more rapid, scalable and effective, 2key’s technology can connect participants through ‘multi-party-state-networks’ that greatly reduce gas costs and transaction times for every campaign.
2key's novel distribution system has quite a few advantages over existing ones.For SMEs and SMBs, there's currently no easy way to use referral solution. We've built this solution primarily for the long tail of businesses, with small sourcing seeds (existing client bases). With 2key they will have a self served solution, with zero risk, paying only when business results are achieved, and only what they set to pay in advance. Plus, they will pay this money to their existing client base/ fans/ supporters instead of to centralised bots. For small businesses and individuals, multi-step referrals are important, as they need the network effect to expand from small initial client bases to their target audiences.For enterprises, 2key offers a completely novel method to enact a social revenue share model, for example, publishers will be able to integrate a 2key share widget, so after all their hard work (on Facebook and Google etc.), to get some human to read content on their site, they can at least contract that human to share and earn, thereby optimizing the ROI on their users in letting them into a seamless affiliate solution.Basically, we're trying to do to affiliates what AirBnB did to hotels.
At the most basic level, smart contracts are simply self-executing contracts. Instead of the terms of the agreement being written on a simple piece of paper, they’re written into lines of code on the blockchain. Because the code is independent and can’t be changed, participants can be certain that every term that is agreed in the contract will automatically carried out by the code.
We’re proud to be part of the decentralization movement, building tools to make the web more open, ‘healthy’ and democratic. Smart contract technology allows us to make the 2key network decentralized, automatic and at the same time completely reliable. That’s why 2key network is built on an infrastructure of smart contracts, all working together. It means that we can reduce transaction costs, enable trustless collaboration and create code that’s open-source and transparent.
Of course we believe you should trust our code, we’ve worked very hard and we’re very proud of it. But we don’t expect you to take our word for it. We also don’t expect you to go through our entire code and check it out for yourself, even though its mostly open-source. Instead, 2key is using 3 different high-reputation auditing companies to go through our code and identify vulnerabilities, if they exist. This way, you can be completely sure that our code is secure and reliable.
Answers coming soon...
Erez and Eitan are good friends for over a decade, completing one another. Erez has a vast financial background and he built online products (mainly ad-tech) in the past few years. Eitan is a great builder, that’s the 4th startup he’s been involved in the past decade.2key is about making smart contracts accessible and scalable, we're working on a protocol to allow regular browsers and link sharing to play out smart contracts utilising off chain browser-based multi-party-state-networks. We're building a product on top of it - the 2key Network - a platform for Social Sourcing - where anyone can mobile the human network to find target audiences for achieving any business result.2key as a project is a bit over 2 years old. It took us 1 year to spec it out, design it, understand what we need to build and assemble the team. From there - over the past year, we’ve been actually building everything you can see (and mostly what you can’t see yet and works perfectly under the hood) on the 2key network.
2KEY tokens (2KEYs) are ERC20 utility tokens. They are used for launching campaigns, rewarding participants and all other activities on the 2key network.
2KEYs are used for doing everything on the 2key network, from launching contracts to receiving rewards and from charging integrator fees to obtaining staking compensation.Put simply, you need 2KEYs to take any action on the 2key network.
The 2KEY token is an ERC-20 standard token. Like all ERC-20 tokens, 2KEYs are fungible cryptocurrencies, which means that each 2KEY can be exchanged for any other 2KEY, since they are all the same (just like every dollar could be exchanged for any other, for example).
2KEY is an ERC20 token and can be stored in ERC20 compatible wallets.To enjoy the best 2key network experience, you can use our own in-app HD wallet, which you can easily create after you log into the network.
2KEY isn’t a digital currency, it is a utility token. This means that It can be used as a unit of exchange and collaboration between campaigners, referrers and integrators on the 2key network. The token works in tandem with the 2key technology to enable the decentralized operation of the 2key network. Ethereum simply can’t do that.More technically, the token allows us to create a truly decentralized platform that offers participants maximum value. For example, using our own tokens allows us to significantly reduce costs (we only charge a 2% platform fee per contract, while average platform fee in other services is around 8%). The token allows us to continue reducing costs and commissions with time and we expect the platform fee to be nearing zero in the next couple of years and rely solely on the value of the token for continuing 2key network development.
2key network is a place where people connect directly with one another to exchange links about products, services or events that they recommend. The network rewards people for sharing their recommendations, making it a great tool for for small businesses and freelancers to grow by directly incentivising online word-of-mouth. 2key network works on the basis of campaigns for achieving a specific target, which only take a few minutes to create. The links to the campaign are then shared by people in the network, until they reach their desired target. Then, the links automatically reward the referrers who have shared the links out of the campaign’s generated revenues. It’s really that simple.
A cryptocurrency wallet is a software program or hardware device that’s used for storing and managing your digital coins. It simply keeps the private keys for all of your digital cryptocurrency addresses safe for you, allowing you to easily store, send, receive and track your digital currencies.
You can think of your blockchain address like a physical address for a house you own. The address itself is in the public domain, but not everyone can get into the house because to get into the house you need a key. The same is true in the crypto world. Your address is public, but to get access to it, you need your private key. With your private key, you can go into your address and use the crypto assets you have in it. That’s why your private key must remain PRIVATE. It unlocks the ‘door’ to your address, where all your crypto possessions are kept.But wait, there’s a big difference between a home address in the real world and a blockchain address. To get an address in the real world, you need to buy some property and that’s pretty expensive, but in the crypto world, you can generate as many addresses as you like for free!This may actually sound like a headache. If you can generate as many addresses as you wish, how are you supposed to keep track of all of these different addresses and their keys?That’s where the crypto wallet comes in. But in fact, it’s more like a key ring than a wallet. It holds copies of each private key and each private key’s corresponding address. So once you open your wallet, you can gain access to all of your different addresses. To use the 2key network you can use our own 2key wallet or a metamask wallet if you have one.
To access your crypto-wallet you’ll need a private key. Your private key is made up of the passphrase and the mnemonic, which acts as a back-up for your passphrase.The mnemonic is simply a list of 12 to 24 random words, that’s sometimes easier to store or remember than the passphrase.Because you are the only person responsible for your account, it’s important to keep both your passphrase and mnemonic safe.
You can store your mnemonic phrase wherever it will be safe and accessible for you.Our personal recommendation is to use 3rd party encrypted solutions such as Lastpass.
At the moment the 2key network supports the metamask wallet, as well as ledger and trezor. We also support our own 2key wallet, which is ideal for using the 2key network. We’re currently working on supporting more types of wallets with time.
2key Wallet is a standard web3.0 cryptographic wallet, using the best standards of encryption custom to web3.0 wallets. It can be used to hold any ERC20 and ERC721 tokens. Technically speaking, 2key Wallet is a standard Hierarchical Deterministic (HD) wallet based on a BIP39 standard, which enables to generate or restore the wallet using a 12 word mnemonic, only known to the user and saved nowhere. This means that the user alone can generate and restore the wallet without relying or trusting any 3rd party service, including the 2key app or 2key servers themselves. Currently the 2key app automatically uses only the first of the derived path addresses (m/44'/60'/0'/0') as the specific wallet address for the user.
As you know, your private key is not a physical key, but simply a set of random numbers that unlock access to your account, in other words, it's a passphrase. To make the 2key wallet safe, we made sure that your passphrase is not saved anywhere online and only you will know it.The only way to gain access to your wallet is with your passphrase or mnemonic, and you’ll be the only one to know them. This means that your wallet is safe as long as you keep your passphrase and mnemonic safe. It also means that we’ll not be able to restore access to your wallet for you in case you lose both the passphrase and mnemonic, so be very careful to keep them safe.
If you lose your mnemonic, you can still recover your wallet using your passphrase but it would be smart to create a new wallet and transfer all your funds in there and store the new mnemonic as it is the only way to recover a wallet.
If you lose your passphrase, you can still recover your wallet using your mnemonic, and then set a new passphrase.
If you lose both, currently, you're out of luck. The new web means that you become a master, your own server, and not a slave of others' servers. This means that you, and you alone, hold the keys to restore and unlock your wallet. This means you have true ownership over your funds, but this also means that you hold true responsibility over your funds, so remember, if you lose or forget your passphrase AND your mnemonic, your funds are lost! There are currently new mechanisms being developed to distribute your mnemonic within a trusted social circle so that you can recover your mnemonic using trusted friends, once these solutions are ready we might integrate them, but keep in mind they also hold some risk of collusion against you as it will enable others to restore your wallet.
We can easily enable this option if there will be enough demand, this will mean though that you would need to either agree to save your encrypted private key in your browsers local storage (which may be accessed if someone steals your device or listens in from other open tabs/malicious apps) or agree to do a full recovery from mnemonic each time you want to use the app. Both of these options have a less easy user interface and experience associated with them, but if you truly want to have zero reliance on any server, even for storing encrypted versions of your pk, this is possible. We anticipate that our current solution is the best balance between security and user experience, which will be suitable for the majority of users, and of course, our app also integrates natively with ledger, so you can always opt to use 2key with a hardware cold storage wallet which is the safest option.
If 2key servers are hacked, your encrypted private key will be exposed, but this will be rather useless as without the passphrase, known only to you, no one can access or use your wallet. In case we get hacked, this will allow enough time for us to alert users and have everyone transfer their funds to new wallets, as it will take the hackers time to try all possible passphrases to unlock the stolen encrypted private keys.
We currently don't offer insurance of funds. The security measures put in place are designed to give you full ownership and responsibility over your funds. Regardless, our suggestion for users is to always have cold storage hardware wallets which are used for safekeeping of funds, so that once you have accumulated rewards or proceeds you can cash them out and move them to your safekeeping wallets which are not used as your active wallet in the app. Nevertheless, if you keep your mnemonic and passphrase safe, your funds should remain safe.
At the moment, each 2key account can only be paired with a single address. Soon, you’ll be able to use multiple addresses with a single account, but we’re still working on it.
Yes. You’ll need to create a separate account for each of your pages on the 2key network. Don’t worry about organizing all of your different accounts, you can store all of them in your 2key or metamask wallet, which will keep them organized for you.
A referrer is someone who receives a campaign link and then shares it with others. When you receive 2key campaigns, you have two options:1- Participate now2- Pay it forward and earnIf you choose option 2, you become a referrer in the campaign: you receive a link that you can then share with your friends. If the link you’ve shared generates results down the road, you’ll receive a reward in 2key tokens for your sharing.
You can share them just like you share regular links - through social platforms like Facebook, Twitter or WeChat or through direct platforms like email, sms messenger or telegram.
Yes, you have to at least have an account, so that we’ll be able to reward you for your sharing. Don’t worry, opening an account only takes a few seconds and you can sign it with your facebook, email, or google account.
No, all you need is your regular browser. We’ll automatically create you a plasma address and keep your rewards and reputation for you so that you don’t lose them and have access to them whenever you log in. When you want to collect or manage your 2key tokens, that’s when you’ll need your own private crypto wallet. If you have your own crypto-wallet you can connect it to the 2key network and use it (2key network supports Metamask and ledger accounts).If you don’t have one yet, we recommend you start with a 2key wallet, because that will be the easiest way for you to use the 2key network.
In short, send the links to people you truly believe could be interested in what the links have to offer.For example, if you get a link for Dr. Dre concert tickets, avoid sending them to your 80-year-old grandma (unless she’s a fan). You’ll get the best rewards for your sharing if you send the links to people who are interested in them (a friend who likes this type of music, for example). Be warned, if you keep sending irrelevant links, people could report or flag you as spam, this will affect your reputation score and you could even be blocked from participation at some point.
No. You’ll be rewarded every time you participate in a campaign that gets results. When that happens, 2key smart contract will automatically reward you directly to your address and you’ll be able to move them to your 2key or MetaMask wallet if you wish.In every campaign on the 2key network you’ll find information about the potential reward you could gain if the link you’ve shared generates results.
2key’s reputation score shows how productive you’ve been on the 2key network. It’s a dynamic score, that changes in real-time according to your actions on the 2key network.If you share links responsibly, with people who are genuinely interested in them - you’ll gain a higher reputation score. This means you’ll be more generally trusted by others on the network. It also means that you’ll receive a greater percentage of rewards for every successful conversion and periodical bonuses for maintaining your high score.That’s the carrot side, now for the stick.We’re aiming for a spam-free 2key network. So if you share links irresponsibly, and simply bombard everyone you know with irrelevant information, your reputation score will drop fast. This means you’ll receive smaller and smaller percentages out of the rewards for your successful conversions until you may not receive any rewards at all until you restore it. So aim to share 2key links only with the people who’d be glad to get them.
You’ll be rewarded in 2key tokens (2KEYs), which are ERC20 tokens.There are plenty of reasons you’d want to keep your 2KEYs, such as improving your reputation score or gaining monthly bonuses, but you can also exchange them to other cryptocurrencies whenever you wish.
2key’s reputation score shows how productive you’ve been on the 2key network.It’s a dynamic score, that changes in real-time according to your actions on the 2key network.If you share links responsibly, with people who are genuinely interested in them - you’ll gain a higher reputation score. This means you’ll be more generally trusted by others on the network. It also means that you’ll receive a greater percentage of rewards for every successful conversion and periodical bonuses for maintaining your high score. That’s the carrot side, now for the stick.We’re aiming for a spam-free 2key network. So if you share links irresponsibly, and simply bombard everyone you know with irrelevant information, your reputation score will drop fast. This means you’ll receive smaller and smaller percentages out of the rewards for your successful conversions until you may not receive any rewards at all until you restore it. So aim to share 2key links only with the people who’d be glad to get them.
It’s based on what you do on the 2key network, on how helpful and productive (or nagging and irrelevant) are the campaigns you share.Your reputation score is updated in real time, all the time. We take lots of factors into account, such as conversion rates of the campaigns you share, negative or positive reviews by other participants, reliability of the campaigns you share and so on.It’s pretty simple. If you share campaigns that people like, share and convert, your reputation score goes up, while if the campaigns you share are ignored, receive negative feedback or reported as spam your reputation score goes down. Try to avoid losing reputation points, because losing them would mean that you get smaller rewards and could eventually be blocked from using the 2key network.
Simply continue to use the 2key network fairly and productively.This means be kind, don’t spam and try to send links that are truly relevant to the people you’re sending them to and your reputation will, with time, recover automatically. There’s no other way.
Your 2key reputation score is open to all 2key network participants. So that if you are an especially productive member of the network you’ll get more campaigns sent to you and more bonuses and rewards.The public reputation score is necessary because we want to motivate people to really take responsibility for the quality of information that they choose to share with others, to make the 2key network a valuable and reliable source of information for everyone.
Right now 2key network fully supports all types of ERC token sale campaigns. In the near future, we’ll support much more features, such as campaigns for donations, Patrons, Leads and Forms, Crowdfund, Subscriptions, online and offline acquisitions, for content views, installs, information and more.
Yes, you do. If you don’t already have a wallet, we recommend creating a 2key wallet, because that’s the fastest and easiest way to work with the 2key network. If you already have your own metamask wallet, or a connected cold-wallet such as Ledger or Trezor, you also have the option to simply use your existing wallet.
On the left hand side of the navigation bar on your home page, you can open 2key network’s main menu. Open this menu and choose the option of ‘start a campaign’ and an automatic window will pop-up, with step-by-step instructions for creating your campaign.You’ll have the option to write about your campaign, design it and choose the type of contract you wish to use. Once you’re happy with your campaign contract, you’ll have the option to deploy it on the main Ethereum network.If you choose this option, wait for our confirmation that your campaign was successfully published.You’ll then automatically receive 2key links incorporated with your campaign over a smart contract. These links will incentivise people to share them, so all you have to do is share these links with your supporters, clients or fans. From this moment on, the links will continue independently, all you have to do is sit back and get notifications whenever your campaign achieves results.
Yes, you do. If you don't have a wallet yet, we recommend creating a 2key wallet, because that’s the fastest and easiest way to work with the 2key network. If you already have your own metamask wallet, or a connected cold-wallet such as Ledger or Trezor, you also have the option to simply use your existing wallet.
Normally each campaigner pays for their own campaign’s gas, which these days range from a few cents to a few dollars.Because we want to promote wide-scale adoption, in some cases we’ll pay the gas for a campaigner’s first campaign, to let them get a first taste of how great the 2key network can be for them.
To create a campaign all you need is to pay for the ethereum gas for registering the campaign on the ethereum network, which is normally less than a dollar and up to a few dollars.If you want to incentivise people to participate in forwarding your campaign to others, you may want to offer some rewards for the success of the campaign.By offering the rewards you risk nothing, they will only be unlocked when you get the results you were aiming for.