About 2key

We believe in the power of technology to spark positive change. That’s why we’re building technology that’s not only highly effective but brings out the best in humanity.
We’re building the technology to empower people and businesses to find their ideal target audiences using an open, decentralized collaborative network running on blockchain. The real power behind our innovation is our strong team of curious, creative people who strongly believe in our vision, mission and values and work hard to create a technology that fosters digital inclusion, openness and collaboration. 

2key SmartLink Team 12key SmartLink Team 22key SmartLink Team 32key SmartLink Team 4


Our vision is to expand human potential by empowering people to connect directly, collaborate freely and share in the success they helped create. By combining our technology with blockchain and smart contracts, we aim to build a technology that fairly rewards collaboration, transparency and honesty.

2key SmartLink Team Vision
2key SmartLink Team Mission


We aim to unleash the potential of human networks to achieve great things by working together. We’re building the technology to give small players who do great things the power to build on their reputation to grow and become more successful. We want to give everyone the opportunity to use the power of online referrals, by giving back some of the immense benefits of online sharing back to the people who share.


We believe in people as individuals and as communities. We believe in collaboration, honesty and transparency. We believe that humans can help each other in a much better way with the right tools. That’s why we’re building the technology to let people share information and value in a direct and trustless way. A great company once said, “do no evil”. We say - do good! then, pay it forward.

2key SmartLink Team Values


Lines of Code.


Team Members



Learn about 2key

Partnerships & Collaborations

2key Roadmap

2017 / Q2
  • Light bulb moment - With Blockchain Tech and Smart contracts we can solve huge problems for online marketing!
  • Birth of 2key concept and project launch
  • 2key’s core team is formed
2017 / Q3
  • Completion of Legal and administrative framework
  • Early-stage development of technological protocol prototype
  • Drafting network MVP specification
2017 / Q4
  • Completion of design & architecture for network V1.0
  • Completion of V1 on web2.0 zero-integration single-step referral for lead generation
  • Testing the 2key protocol POC on Ethereum testnet
2018 / Q1
  • Release of whitepaper version V1.0
  • Completion of Multi-step protocol V1.0
  • Completion POC of acquisition campaign is achieved
  • Launch of seed round
2018 / Q2
  • Completion of Network’s MVP
  • Publication of technical whitepaper and yellow paper
  • Registration of first 2 patents
  • Partnering with leading projects like Enigma and Civic
  • Completion of Seed Round - $1.5M secured from notable industry contributors
2018 / Q3
  • Completion of Tokenomics V1.0
  • Release of 2key incentive model paper
  • Completion of vote/petition campaigns POC
  • Completion of 2key’s network back-end development
2018 / Q4
  • Completion of Token sale vertical V1.0
  • Completion 2key wallet V1.0
  • Completion 2key KYC product
  • Constitution of 2key Labs
2019 / Q1
  • Delivery of 2key Network’s alpha version including Token Sale vertical
  • Release of 2key’s tracking graph V1.0
  • Deployment of 2key nodes using Plasma tech
  • Completion of Donation vertical Design+ Technical specs
  • Launch of “Sign-Up” campaign yields 3000 account openings.
2019 / Q2
  • Deployment of Testnet on Ropsten
  • Integration of Valid network
  • Integration of Simplex
  • Launch of Bug Bounty program
2019 / Q3
  • Deployment of 2key Graph integration
  • Completion of whitepaper V2.0
  • Collaboration with Dao Maker and Social Mining + integration
  • Launch of Token Sale campaigns
2019 / Q4
  • Deployment of Reputation Mechanism V1.0
  • Onboarding 20 design partners, integrators and launch partner contractors
  • Deployment of PPC-track any link V 1.0 on test-net
  • Onboarding first 5k users on testnet
2020 / Q1
  • Soft launch of tokens and donation products on 2key mainnet
  • Integration of first CRM
  • Implementation of Multi-Party-State-Networks (MPSN) Stage 1 — Plasma mining, browser validation
  • Expanding Simplex integration to additional fiat currencies
  • Creation of 2KEY tokens on Ethereum mainnet!
2020 / Q2
  • Official distribution of 2KEY token
  • Official launch of 2key network on mainnet
  • Official launch of PPC, track any link V1.1
  • Launch of embeddable Share & Earn buttons.
  • Launch of 2key for 2key- invite a friend/ Community pool initiation
  • Integration of In-App Notifications V1
  • Integration of additional ERC 20 stable coins as DAI, USDT for activation and participation
  • Network’s EoQ Target- 25K users. 100 campaigns. 3 Integrators
2020 / Q3
  • Full integration of 2key basic CRM product for audience management
  • Integration with affiliation platforms
  • Free Creation-Deployment-Referral-Earnings of SmartLinks
  • Bitly 3.0 - 1 click to create SmartLinks
  • 2FA for 2key wallet
  • WalletConnect full integration
  • In App Defi Platform - Kyber + Uniswap + 1inck + Totle & more
  • Professional Blogging Editor for in-app SmartLink Campaigns
2020 / Q4
  • Allow Users to switch wallets
  • Full multi-step referral Affiliation Program for 2key.network
  • web2 conversion campaigns infrastructure and v1 - allowing to run 2key campaigns for any type of conversion on customer websites/apps
  • Run Web2.0 conversion campaigns beta on testnet
  • Improved Graph Analytics
  • Enable custom editing of SmartLinks Short Form
  • Network’s EoY Target- 200K users. 3K SmartLinks. 10 Integrators.
2021 / Q1
  • 2key reputation mining program and Qi point launch
  • 2key Refer & Earn button V1
  • Advanced target audience and verification on aSmartLinks
  • Web2.0 conversion Campaigns - POC (SDK)
2021 / Q2
  • Completing POC of MPSN Step3 - Full Fractal Consensus - POC
  • Deploying 2key API/SDK for integration
  • Integration of wallet and contracts to Bitcoin
  • Launch 2key affiliation program
  • Integration of wallet and contracts to Bitcoin
2021 / Q3 And Beyond
  • GP MPSN - Production
  • Deploying  the 2key protocol on Dapps
  • Completing Web2.0 conversion Campaigns - POC (SDK)
  • Creating 2key extensions for different services- Shopify, Wordpress, Wix, and more
  • Completing 2key chrome extension
  • Deploying 2key network in more languages
  • Expanding the 2key second layer capabilities by 2key Labs
  • Exploring protocol integration with other Blockchains
  • Fully decentralizing the 2key network
  • Position 2key as a Scaling solution for Ethereum
  • Reach Moon! 🌕