Privacy Policy

2key Network Privacy Policy

The philosophy that led to building the 2key network, where the simple act of sharing useful information on the web is fairly and automatically rewarded, relies squarely on the decentralized economy goal to promote individualized empowerment. Among other things, this means restoring ownership of personal data.
During the transitional period between the current Web2.0 and the mass adoption of Web3.0, some amount of data collection is still necessary to operate, and we keep such data collection to a strict minimum.
Our mission is to restore ownership and financial benefits of information exchange to each individual and to redistribute the Internet wealth to users instead of concentrating it in the hands of a few mega-corporations that leveraged Web 2.0 reliance on middlemen for personal enrichment and accumulation of power.

Based on blockchain technology, 2key automatically redistributes the lion’s share of revenue to active users in proportion to their contribution. This requires recording and encrypting users’ activity to enable the smooth running of smart-contracts. Due to the immutable nature of information recorded on a blockchain, this information can never be deleted and its encrypted content is always publicly available.

The use of minimum personal data collected to enable hybrid Web2.0/Web3.0 functioning is delineated below.


2key New Economics Ltd., including its affiliates (2key Website and 2key App, jointly referred to herewith as 2key Platform), is committed to respect your privacy and to comply with applicable data protection and privacy laws. This privacy policy (“Policy”) describes how we collect and use personal data where 2key Platform is the data controller or where we refer to the applicability of this Policy. “Personal data” means information relating to you or another identifiable individual.

We will give you additional privacy information that is specific to a product or service in Supplements to this Policy and other notices you may see while using our products or services. If there is a difference between such notices and this Policy, the notices should be considered first.

Our products or services may be embedded within, other companies’ websites and services that have privacy policies of their own. Where our products or services are embedded in third parties’ products and services, we require such third parties to provide the necessary transparency to you. This might include linking to this Policy or providing transparency in integrated and embedded notices which identify us as the service provider.

If you do not agree with this Policy, do not use our products and services or provide 2key Platform with your personal data.

Information we may collect from you


Information you provide us with

Upon sign-up
We collect your name and email, or any information authorized by you from third parties federated identity login used by you (i.e.: Signing in with Google, Facebook, Twitter, Civic, …).

Product and service activationsTo use some 2key Platform products and services, you may be required to provide additional information such as:

• Wallet Information: In order to provide the services, we will need to either provide you with a wallet address (also referred to as a “public address”) or store the public address(es) you provide. As you use the Services, we might collect information about your wallet including the types and amounts of currencies and details about transactions.

KYC/AML Information: Certain services require you to provide identification information prior to accessing those services. KYC/AML information are either stored by the external service provider selected by the Contractor, or by 2key Platform KYC/AML service, in which case the Contractor will have access to the information and documentation provided. This may include your government-issued identification documents (e.g., passport, driver’s license), Social Security number, and other similar documents and information.
For the purpose of verification of client identity, 2key will collect the copies of these documents that could also contain personal information (e.g., birthdate. Address, government-issued identifiers, etc.)  Any external service provider will be bound to respect the terms of this Privacy policy and data protection guarantees as provided therein.

Additional information:

○ Page Name and associated information
○ Hosted content and associated information, such as tags, categories, etc.
○ URLs and associated information, such as tags, categories, etc.

Use of products and services

When you access our services online, our web servers automatically create records of your visit. These records typically include IP-address, access times, the sites linked from, pages visited, the links and features used, the content viewed or requested, browser or application type, language, and other such information. See also our Cookie policy below.
Our applications may contact our servers periodically, for example, to check for updates or to send us information relating to service usage. Additionally, we may invite you to join voluntary product and service improvement or research programs where detailed information is collected. See Supplements to this Policy for more details.

Your transactions with us

The holdings and transactions associated with a wallet address and the activity related to a SmartLink are immutably recorded and publicly available on the blockchain.  Therefore, information about your holdings and transactions and about your SmartLink related activity will be accessible to third parties due to the nature of the blockchain.
Other content you have provided us with, your requests, agreements between you and 2key Platform, the products and services provided to you, payment and delivery details, your contacts and communications and other interactions with us. We may, in accordance with applicable law, record your communication with our customer care or with other such contact points.

Information provided by partners

We might obtain information from industry partners and a variety of other sources, including publicly available sources such as business registries. In such cases, we require these sources to comply with applicable laws with regard to collecting and transferring this data to us, including ensuring that there is a legal basis for the transfer or anonymizing the data in accordance with applicable laws prior to disclosure of the data to us.

Why do we process Personal Data?

2key Platform may process your personal data for the following purposes. One or more purposes may apply simultaneously.

• Providing products and services
We may use your personal data to provide you with our products and services, to process your requests or as otherwise may be necessary to perform the contract between you and 2key Platform, to ensure the functionality and security of our products and services, to identify you as well as to prevent and investigate fraud and other misuses.

Some services may require an account to help you manage your content and preferences. Depending on the service, an account creation may be either required or voluntary. Account creation requires you to provide us with basic contact details about yourself, such as username and email address.You may also be able to voluntarily provide more information about yourself while creating a profile.

Developing and managing products and services
We may use your personal data to develop and manage our products, services, customer care, sales and marketing. We may combine personal data collected in connection with your use of a particular 2key Platform product and/or service with other personal data we may have about you, unless such personal data was collected for a purpose, where the original purpose is incompatible with this purpose.

Communicating with you
We may use your personal data to communicate with you, for example to inform you that our services have changed or to send you critical alerts and other such notices relating to our products and/or services and to contact you for customer care related purposes.
You can opt out of selected or all emails from the setting section. 
Marketing, advertising and making recommendations
We may contact you to inform you of new products, services or promotions we may offer and to conduct market research when we have your consent or it is otherwise allowed. We may use your personal data to personalize our offering and to provide you with more relevant services, for example, to make recommendations and to display customized content in our services. This may include displaying 2key Platform and third party content.

What is our legal basis for processing your Personal Data?
Our legal basis for processing your personal data is dependent on the purpose for processing under the following legal bases:

○ Performance of a contract with you
We process your personal data to perform our obligations under the Terms & Conditions applicable to the product or service you are using, provided by us or our customers. Our Service Terms are available at Terms and Conditions

Your consent
We process your personal data if you have consented to the processing activity. You may revoke your consent at any time. Doing so will bar us from further processing of your personal data based on your consent, but will not impact the lawfulness of processing based on your consent before it was withdrawn. Some of the features of our products and services might be only available based on consent.

Legal obligations
We process your personal data as needed to comply with laws and regulations.

Legitimate interests
We process your personal data to further our legitimate interests, such as in connection with managing, developing, testing, securing, and in limited circumstances marketing, advertising, and making recommendations regarding our products and services. Any such processing is conducted subject to appropriate measures to protect your fundamental rights and freedoms related to your personal data, and in any event will be subject to the restrictions provided in this Policy. Further information or specification of our legitimate interests may be provided in relevant Supplements applicable to the product or service.

How long do we retain Personal Data?

We endeavor to only collect personal data that are necessary for the purposes for which they are collected, and to retain such data for no longer than is necessary for such purposes. The length of time personal data is retained, and criteria for determining that time, are dependent on the nature of the personal data and the purpose for which it was provided. For example, for your personal data related to managing your account (such as name, email address, and account content and preferences) are maintained for as long as they are retained by you within your account. Other data, such as records of your activity within the application, are typically maintained only for a short period before being anonymized or pseudonymized. Additional information may be provided in the Supplement applicable to the product or service you are using. You may contact the 2key Platform Privacy Office at to obtain additional information about retention of your personal data.

Do we share Personal Data?

We do not sell, lease, rent or otherwise disclose your personal data to third parties unless otherwise stated in this Policy.

We may share your personal data if we have your consent to do so. Some services may allow you to share your personal data with other users of the service or with other services and their users. Please consider carefully before disclosing any personal data or other information that might be accessible to other users.

2key Platform companies and authorized third parties

We may share your personal data with other 2key Platform companies or authorized third parties who process personal data for 2key Platform for the purposes described in this Policy. This may include providing services including customer service, managing and analyzing consumer data, credit checks, conducting research and managing marketing and other such campaigns.
We may conduct joint marketing and other communications with our partners, for example by including specific SmartLink created by third parties in communication with you. These third parties are not permitted to use your personal data for any purposes.

Mandatory disclosures

We may be obligated by mandatory law to disclose your personal data to certain authorities or other third parties, for example, to law enforcement agencies in the countries where we or third parties acting on our behalf operate. We may also disclose and otherwise process your personal data in accordance with applicable law to defend 2key Platform’s legitimate interests, for example, in legal proceedings or in connection with governmental requests and filings.

Mergers and Acquisitions

If we decide to sell, buy, merge or otherwise reorganize our businesses in certain countries, this may involve us disclosing personal data to prospective or actual purchasers and their advisers, or receiving personal data from sellers and their advisers.

How do we address the privacy of children?

2key Platform products and services are limited to users over the age of 18. 2key Platform does not knowingly collect information of children.

How do we address Data Quality?

We take reasonable steps to keep the personal data we possess accurate and to delete incorrect or unnecessary personal data.
We encourage you to access your personal data through your account from time to time to ensure that it is up to date.

What steps are taken to safeguard Personal Data?

Privacy and security are key considerations in the creation and delivery of our products and services. We take appropriate steps to address online security, physical security, risk of data loss, and other such risks, including advanced encryption of personal data, taking into consideration the risk represented by the processing and the nature of the data being protected. Also, we limit access to our databases containing personal data to authorized persons having a justified need to access such information.
Where we have given you or where you have chosen a password that enables you to access your account, you are responsible for keeping this password confidential.
Your passwords are stored on our servers in encrypted form using a one-way hashing algorithm.
Please be reminded that you must protect any passwords or other credentials associated with your account for the Services and take full responsibility for any use of the account under your password.

How do we use Cookies and Web Beacons?

2key Platform uses cookies, web beacons and other similar technologies to operate and improve our websites and offerings. We also use cookies for personalization and optimizing the use of services and products. Our domains may include third party elements that set cookies on behalf of a third party, for example relating to third party social networks. Please visit our Cookie policy below to find out more about how 2key Platform uses cookies and how you can disable cookies by browser settings or otherwise.

What are your rights?

You have a right to know what personal data we hold about you, and to access it. You have a right to have incomplete, incorrect, unnecessary, or outdated personal data updated.

You have the right to request that your personal data be erased, and to obtain a copy of your data in a machine-readable format. 

You have the right to object to or restrict processing in certain circumstances, such as where you believe the data is inaccurate or the processing activity is unlawful.

You have the right to delete your 2key account and all personal data it contains. It is incumbent to you to ensure continued access to your wallet by saving your mnemonics to access your wallet from another source. Due to the nature of blockchain, disabling your account will delete all your personal information stored on 2key servers according to 2key's Terms & Conditions, but will not delete any information stored on any blockchain and public ledgers.
Any rights and obligations in the smart contracts assigned to your account or your cryptographic address and registered on the Blockchain are irrevocable and cannot be deleted.

You have the right to unsubscribe from direct marketing messages and to request that we stop processing your personal data for direct marketing purposes or on other compelling legal grounds. However, if you opt-out from marketing and other communications from 2key Platform, critical alerts may still be sent to you. If you are located in a European Union member state or within the European Economic Area, you have the right to lodge a complaint about our data collection and processing activities with the supervisory authority concerned.

You may exercise your rights by contacting us at or by managing your account and choices through available profile management tools on your device and our services. In some cases, especially if you wish us to delete or stop processing your personal data, this may also mean that we may not be able to continue to provide the services to you. Applicable data protection law may provide certain restrictions on the extent to which these rights may be exercised. If a restriction applies, we will respond to your request with an explanation of what action will be taken, to the extent required under applicable data protection law.

Cookies and how we use them

This policy details how 2key uses cookies, cookie-like files, and other technologies that may enable tracking of user activities on its websites, e.g. Local Shared Objects, also known as “Flash cookies”, web beacons, etc. We refer to these generically as “cookies”.

What are cookies and how do they work?

Cookies are small files that are sent to and stored in your computer by the websites you visit. Cookies are stored in your browser’s file directory. Next time you visit the site, your browser will read the cookie and relay the information back to the website or element that originally set the cookie. First-party cookies are set by the website you are visiting directly. They allow website owners to collect analytics data, remember language settings, and perform other useful functions that help provide a good user experience. Third-party cookies are cookies used within our services that are set by other organizations. To learn more about these technologies and how they work, please see e.g.

On their own, cookies do not personally identify you. Unless you choose to identify yourself to 2key, such as by creating an account or providing your name or email address on a web form, 2key will not attempt to link this data to you personally.

Why does 2key use cookies?

At 2key domains, we use cookies to offer you a smoother experience, and for the purposes shown below.
These cookies are essential for running our web sites and are key to providing you a seamless experience.
You can navigate uninterrupted e.g. by remembering language and country choices you’ve made and by preserving authentication to secure parts of the domain. These cookies also remember products of interest when you are redirected to a payment site for a possible purchase.

Providing a better website experience

These cookies enable us to improve our websites and business processes by looking at how our websites are used.
For example, if you have shown particular interest in a certain topic, we might redirect you by default to the Explore section related to that topic when you access the Explore page, or, it enables us to privilege content in your preferred languages.

Delivering more of the content you like

These cookies help make the content you view and receive as personalized as possible, for example by showing you relevant recommendations.
We examine what type of reference was used to reach our sites, e.g. an email campaign or a link from a referral site, so we can estimate the effectiveness of our promotions and advertising campaigns.
Our domains may also include elements that set cookies on behalf of a third party, e.g. a “Like”-button from Facebook or a “Tweet”-button from Twitter. We may also use pixel tracking to provide a reference ID from your visit back to the site from where you were referred. By consenting to the use of these cookies, you also consent to processing by these third parties for the purposes listed in this Policy.

Cookies and pixel tracking are set in our sites and offerings based on your consent.

How can I manage cookies?
There are several methods available to permit you to manage cookies.You can review the options available to manage cookies in your browser. The browser can be used to manage cookies relating to basic functions, providing a better website experience, delivering more of the content you like, and promoting relevant offers. Different browsers use different settings that allow you to choose whether browser cookies are set and to delete them. These controls vary by browser, and manufacturers may change both the settings they make available and how they work at any time. As of 5 October 2020, you may find additional information about the controls offered by popular browsers at the links below. Certain parts of the 2key Products may not work properly if you have disabled browser cookie use. Please be aware these controls are distinct from the controls that 2key offers you.

Google Chrome
Internet Explorer
Safari Mobile

How long do we keep the information?

It depends based on the type of cookies. Session cookies expire when you close the browser. Persistent cookies, including Local Shared Objects (“Flash cookies”), have typical expiration dates ranging from two months up to a couple of years. Where you have chosen to be identified, data collected from cookies may be retained as part of your interest profile. Any retained data will be subject to the 2key Privacy Policy.

Who is the controller of your Personal Data?

2key New Economics Ltd., 30 Karo Yosef, Tel-Aviv-Jaffa, Israel is the controller of your personal data.
In addition, the 2key Platform affiliate providing the product or service may be a controller of your personal data. You may find the identity of the controller and its contact details by reviewing the terms and conditions of such a product or service or by using contact information provided in the applicable 2key Platform websites.

In matters pertaining to 2key Platform’s privacy practices you may contact our Data Protection Officer, Eitan Lavi, at:
2key New Economics Ltd.
30 Karo Yosef

What else should you know?

2key may from time to time change this Policy. However, if this Policy is changed in a material, adverse way, 2key will post a notice advising of such change at the beginning of this Policy and on this site's home page. We recommend that you re-visit this Policy from time to time to learn of any such changes to this Policy.

If you have additional questions, please contact us or our Data Protection Officer, Eitan Lavi, by writing to:
2key New Economics Ltd.
30 Karo Yosef st.

Changes to this Privacy Policy

2key Platform may from time to time change this Policy or change, modify or withdraw access to this site at any time with or without notice.

Thank You!