2key Blog


Is 2key SmartLinks the Answer to Digital Marketing Gatekeepers?

Testimony to the disproportionate and undemocratic power amassed by GAFAM (Google, Apple, Facebook, Amazon, Microsoft), and other gatekeepers in the last two decades, on December 15, 2020, the venerable EU institutions published a new legislative proposal promoting contestable and fair markets in the digital sector, the Digital Market Act (DMA) and protecting users fundamental rights through the Digital Service Act (DSA).