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Launching 2key Reputation Mining V1

[Updated Oct 2020: The epoch duration is a week]

2key network is building a token economy based on reputation-social capital as the underlying asset. Your actions matter and are an integral part of continuously building your reputation and the 2KEY token economy.

Reputation score is counted in points based on your recent and lifetime activity. Every epoch, these points translate into 2KEY tokens distributed to all network participants proportionately to their Activity Score, Global Reputation Score, and Staking Score.

TLDR: Reputation Mining rewards 2key users for activity, reputation, and staking. The rewards are distributed by epoch (currently weekly). 50% of the rewards are granted for activity on the network (sharing and creating SmartLinks, and feedback), 25% for accumulated reputation, and 25% for current 2KEY staking. Your epoch rewards are calculated based on the system described in detail below.

An integral part of the revolution 2key plans to create in the information distribution and online advertising fields is creating an accurate incentive system that transparently rewards actions yielding positive value, and penalizes counterproductive actions.

Today we launch 2key’s reputation system V1; below, you will find a detailed explanation of the reputation scoring method as it will work from the start of August 2020 (with the release of 2key v0.5).

How does it work?

2key weekly mining rewards system is built on three layers:

A. Activity Score (AS): Number of reputation points accumulated during the current epoch through activity
B. Global Reputation Score (GRS): Users’ lifetime reputation points
C. Staking Score (SS): The user’s staked 2KEY tokens percentage of the total amount of 2KEY tokens staked for the current epoch

(Future versions will have more layers: User‘s contribution to the growth of the network, token burn mechanism, token freeze mechanism and more).

The amount of 2KEY tokens distributed monthly to individual users is calculated by combining these three layers.
In this article, you will find a detailed explanation of V1 of 2key’s reputation system, its scoring method, and its financing structure.

2key Reputation Mining Pool 🏦

The 2KEY tokenomics structure dedicates 20% of 2key network’s total token supply to Reputation Mining Pool.
Over the coming decade, up to 120 million 2KEY tokens are set to be distributed to 2key network users based on their accumulated reputation. These token earnings incentivize quality sharing, early adoption, engagement, network awareness, token staking, and network growth.

From August 1st, 2020, up to 10% of this amount will be distributed yearly, with a monthly budget fluctuating proportionally to the activity on the network.

During the launch period, 2key caps the number of tokens distributed according to the following method:

EAU (# of Epoch Active Users) * 10 2KEY Tokens
Epoch Total 2KEY Reward Amount


Assuming that, in August 2020, 2key network had 11,000 unique active users and that the epoch is one calendar month, 111,000 2KEY Tokens will be distributed by September 10th, 2020.

Once the network reaches 100,000 monthly active users for at least three months in a row, the distribution around 1,000,000 2KEY tokens a month, with adjustments within the year as needed.

How to Earn Reputation Points 💹

Now that you know what funds the reputation rewards, it is time to look at how you can grow your reputation and earn them.

As a newcomer to 2key, you receive 5 reputation points. From that moment on, every action you take on 2key network enables you to earn or lose points. Your reputation score reflects the quality of these actions.

There are three ways to earn (or lose) reputation point on 2key:

Earnings Reputation as a Referrer
By sharing SmartLinks. The people who receive a SmartLink from you can:

  • Convert: by performing the desired action (Click, buy, donate). When a conversion is approved, you earn reputation points. When a conversion is rejected (outside of the targeted audience, detected fraudulent behavior) — you lose reputation points.
  • Share further: when a conversion occurs downstream from your sharing activity, you earn or lose reputation points proportionally to the distance between you and the converter.
  • Get feedback: depending on the feedback you received, you earn or lose points.

Each time you refer a 2key campaign and your referral leads to a conversion down the line, you either EARN OR LOSE reputation points. Conversions can be approved or unapproved (if identified as fraudulent or if the converter is outside the targeted audience when the contractor has defined a target audience).

Earning Reputation as a Contractor
Once you publish a SmartLink and share it, the results achieved, and the feedback given by those interacting with your SmartLink will earn or lose your page points as follows:

  • Convert: that is performing the desired action (Click, buy, donate …). When a conversion is approved, you earn reputation points. When a conversion is rejected (outside of the targeted audience, detected fraudulent behavior, rejected KYC) — your page loses reputation points.
  • Get Feedback: depending on the feedback received on your campaigns, your page earns or loses points.

Please note that contractors’ reputation points are applied to the page issuing the SmartLink, not to the personal user account. A page admin different from the page owner managing multiple pages is responsible for as many reputation scores as there are pages in addition to his/her separate personal reputation score. However, as a page owner, if your page receives feedback on your campaigns, it will also affect your personal score.

Earnings Reputation as a Converter
Any approved conversion earns you points, whereas any rejected conversion loses you points.

Reputation Points Value per Activity 📊

There are currently two main types of campaigns:

  • SmartLinks, for which the conversion is a click
  • Monetary Campaigns, for which the conversion involves sending a payment — (Token purchase, Donation, Zoom SmartSession)

The points earned or lost vary according to your status and the type of campaign.

As a 2key user, you can have more than one status, but every action you take is linked with only one of these statuses:

  • Contractor: a page creating a SmartLink
  • Referrer: a user who shares the SmartLink
  • Converter: a user who clicks on a PPC/Hosted SmartLink or send a payment for a Monetary Campaign

On-Chain Automated Scoring in Points

It is important to keep in mind that reputation points are earned or lost, but never bought. Whether you are a user or a contractor, your reputation is entirely in your hands.

Feedback Reputation 💬

In addition to the reputation points described above, that are recorded on-chain, distributed automatically, and immutable, 2key offers users the option to give manual feedback.
Each 2key SmartLink offers the option to give feedback on its content or the referrer. When you receive a SmartLink, pressing these three dots opens the feedback interface.

PPC Preview Page, and where to click to access the feedback interface

Users’ feedback helps the network remain informative, respectful, and socially secure. Feedback can earn or lose points for the referrer or the contractor, depending on the type of feedback entered.

Manual scoring in points

Feedback points are added or deducted manually and counted as follows:

The feedback mechanism is a trusted system via our app, and is not validated on-chain, nor is it result-driven per se. For this reason, we may incorporate after-the-fact analysis to prevent fraudulent feedback from negatively affecting users.

Global Reputation Score — GRS 😎

Every user and page on the network has a Global Reputation Score (GRS) calculated by adding or subtracting earned or lost points in real-time and represents the user or page lifetime Reputation Score. The GRS is translated into a rank that is displayed next to the user or page name. It is also displayed transparently to the network users.

Image for post
Global Score on your personal 2key Home page

Personal or Page GRS Presented on your profile (Coming Soon)

2KEY Tokens Staking Score — SS 💰

2key is a token-based economy and we encourage its users and token holders to help build and strengthen its tokenomics by actively staking tokens for the long term. Staking is counted as the lowest amount of 2KEY you actively staked for the highest number of days during the previous epoch, in a wallet connected to your user or page account, or on Uniswap pools, and is part of the epoch mining earnings.

2KEY Tokens staked on Uniswap and SushiSwap qualify for the staking pool, meaning your earnings are double, once from the Liquidity Pool fees, and once from the Reputation Mining Staking Pool

Note- Tokens must be held in a connected wallet (2key wallet, Metamask, Ledger, Trust wallet via WalletConnect, and soon more). Tokens held outside a connected wallet (exchange, unaffiliated liquidity pool, or another wallet) cannot be counted as staked tokens.

Calculating Rewards 💸

2key network’s users and pages earnings are made available for withdrawal from your Network Dashboard at the end of each epoch. Note: the withdrawal Tx fees are paid for by the user so it is recommended to check the Tx fee amount before withdrawing.

The current epoch is a week, check your Network dashboard to see the remaining time for the current epoch.

EpochReputation Mining Pool allocation is divided into three pools:

  1. Epoch Activity Pool: 50%
  2. Global Reputation Pool: 25%
  3. Epoch Staking Pool: 25%

Pages and users can earn from each of these three pools. Each participant’s score is calculated based on the following scores:

Activity Score (AS)
  • The number of Reputation points earned during the current epoch.
  • Your earnings from the Epoch Activity Pool is equal to your relative AS (your personal AS divided by the Total Network AS (the sum of all participants’ AS for this epoch)).
Global Reputation Score (GRS)
  • Your take from the Global Reputation Pool is equal to your relative Global Reputation Stake — your global reputation score divided by the Network Global Reputation (the sum of the global reputation of all network participants) — all per the snapshot of the last day of the epoch.
Staking Score (SS)
  • The lowest amount of 2KEY staked in the app and on Uniswap or SushiSwap Liquidity Pools multiplied by the highest number of consecutive days staked in the epoch.
  • Your take from the Epoch Staking Pool is equal to your relative Stake Score — your SS divided by the Total Network Staking (the sum of SS for everyone on the network this previous epoch).

For example

(The numbers and dates and epoch duration below are for demonstration purposes only.)

If on September 1st, the Reputation Mining Pool calculated for August contains 100K 2KEY tokens, it will be divided between the three sub-pools as follows:

  1. 50% to Epoch Activity Pool: 50K 2KEY
  2. 25% to Global Reputation Pool: 25K 2KEY
  3. 25% to Epoch Staking Pool: 25K 2KEY


  1. Assuming you earned a net worth of 85 reputation points in the previous epoch. Your Activity Score (AS) = 85
  2. Assuming your pre-existing GRS was 65, your Global Reputation Score (GRS) now = 65 + 85 =150
  3. You have staked a minimum of 5000 2KEY on the app and on Uniswap LP, for a maximum of 5 consecutive days during the epoch → your Staking Score (SS) is 5000

The Network:


  1. The sum of each 2key network users AS is 50 000 ⇒ Total Network AS = 50,000
  2. The sum of each 2key network users GRS is 150,000 ⇒ Total Network GRS = 150,000
  3. The sum of all 2key network users staking score for the epoch is ⇒Total Network SS = 70,000,000

Your Final Scores:

  1. Your relative AS =  85 / 50,000 =   0.17%
  2. Your relative GRS = 150 / 150,000 =  0.1%
  3. Your relative SS = 200,000 / 70,000,000 = %0.285%

Your Monthly Reputation Mining:

  1. Participation (AS):  50,000 x 0.17%     =  85  2KEY
  2. Reputation (GRS):   25,000 x 0.1% =  25  2KEY
  3. Staking (SS):  25,000 x 0.285% = 71.25 2KEY

Your Total Earnings for this epoch — 181.25 2KEY Tokens

Build Up Your 2key Reputation Score! 🏆

We will update the Reputation Mining model as the system is modified but we encourage you to get well versed in this first version, it’s going live, and it’s your way to earn 2KEY at the network level. EVEN ON SMARTLINK CAMPAIGNS WITH NO REWARDS — you still earn reputation, which can earn you 2KEY tokens!

[Updated Oct 2020] Epoch duration might vary. We do our best to update this post to reflect changes in the epoch duration, but we advise you to always check from your My Activity dashboard.
We will announce additional reputation mining mechanisms as we progress.

Happy Reputation Mining!

2key will modify the token distribution rules according to product and market fit, changing needs, and requirements. Any modification to the token distribution rule will be announced shortly before or at the time they are implemented.

2key is a Layer2 solution to Ethereum Blockchain, that transforms today’s HTTP links into Tomorrow’s Decentralized Web. Creators of the SmartLink.

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